This is a brief comparison of 3.0 vs the 2.x firmware. 2.x made the iPhone and iPod a legitimate device for people who didn't care for an overhyped media player. 3.0 turns the iPhone into a totally new device. Why? If the iPhone kept you connected to the world, it does so even better now. For example, Textfree is a legitimate SMS replacement, now that you are notified at the instant you get an email. New IMs are shown to you, wherever you are . And the search and landscape features finally provide adequate flexibility to a virtual keyboard that Steve Jobs claimed was made to be changeable when he announced the iPhone 2 years ago. I've had an iPhone or iPod touch since their release (an iPhone first, then an iPod touch) and I must say that I am impressed with all of the developments. The devices have gone from a new gadget to show off to friends to a portable, innovate device that can do almost anything you want it to.