When the App Store launched over a year ago, the amount of applications available was so small that any app would generate revenue. A year later, though, there are 60,000 apps in the App Store, and success is far from guaranteed. So what is the key for success? Why is Convert a top 25 app while so many other similar converter apps are left in the dust? The answer is, very clearly, timing.
Convert, as the name implies, is a very versatile unit converter. But there are many other converting apps too. The secret is that Convert recently went on sale, just in time for the school year to begin. Thus, students across the world saw their opportunity to buy an app to help them during the school year.
University of Michigan Clock is another example. Released only two days ago, it received incredible response from the public on its opening day of sales. Why? The University of Michigan played their season opening football game yesterday. Cue Michigan fans supporting their team, and purchasing the app.
Conclusion: Your app may be great, but it's best to time its release. Change the release date in itunesconnect to release an app at an opportune time, and enjoy the benefits!
Convert, as the name implies, is a very versatile unit converter. But there are many other converting apps too. The secret is that Convert recently went on sale, just in time for the school year to begin. Thus, students across the world saw their opportunity to buy an app to help them during the school year.
University of Michigan Clock is another example. Released only two days ago, it received incredible response from the public on its opening day of sales. Why? The University of Michigan played their season opening football game yesterday. Cue Michigan fans supporting their team, and purchasing the app.
Conclusion: Your app may be great, but it's best to time its release. Change the release date in itunesconnect to release an app at an opportune time, and enjoy the benefits!
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